The sun · For brands
Stop renting reach. Start borrowing trust.
You can buy impressions from a dozen places tonight. What you cannot buy is the fifteen seconds where someone's audience decides to believe them. We find the creators who have that, and we build the campaign around it.
The problem
01Three ways influencer budgets get burned.
Buying the follower count.
A 500K creator with a passive audience will cost you four times a 40K creator with a devoted one and return less. Follower count is the easiest number to see and the least useful one to buy on.
Briefing like it's a TV spot.
Hand a creator a script and you get an ad their audience scrolls past. The whole value is their voice. A good brief protects the one thing you need said and gets out of the way on everything else.
Nobody owns the middle.
Contracts half-signed, usage rights never discussed, drafts sitting in DMs, invoices three months late. Most campaigns do not fail on strategy. They fail on admin nobody was paid to do.
What we do
02Everything between the intro and the invoice.
Every engagement is scoped in writing before it starts. Pick the whole thing or one piece of it.
We build you a shortlist with the reasoning attached: who their audience actually is, what they have promoted before and how it landed, what they charge and whether that is fair. You get the thinking, not just the names.
- Audience fit
- Past brand work
- Rate benchmarking
- Red flags
What the campaign is actually supposed to do, which formats do it, how many creators at what tier, and what a realistic outcome looks like before you spend. If the budget will not produce the result, we say so in the first call.
- Objective
- Creator mix
- Formats
- Forecast
Most influencer briefs are a mood board and a deadline. Ours give the creator the one thing they must land, the things they must not say, and total freedom on everything else, which is the only way you get content that does not read as an ad.
- Single message
- Guardrails
- Creative freedom
Contracts, usage rights, timelines, draft rounds, approvals, live dates, invoices. The unglamorous middle where campaigns quietly die. Tracked on one board you can read in five minutes.
- Contracts
- Usage rights
- Approvals
- Invoices
What ran, what it cost, what it returned, and the part most agencies skip: what did not work and what we would change. Sent as a written note, not a dashboard you will never open.
- Per-creator results
- Cost per outcome
- What we would change
How you pay us
03A flat fee. No margin on the creator.
Most agencies mark up creator rates and never tell you by how much, which means they are quietly incentivised to book the expensive name. We are not built that way.
The number the creator quoted is the number on your invoice. Our fee sits next to it, separately.
Priced on the work: how many creators, how many deliverables, how long. Not a percentage of your media spend.
No retainer to find out whether we are any good. Run one, then decide.
No twelve-month lock-in. Everything documented and handover-ready from week one.
Full disclosure
04We are new. That is the offer.
Eqlipz does not have a decade of case studies to show you. What it has is a way of working we are happy to put in writing, and the time to actually do it for you, this month, personally.
A deliberately capped roster means every creator and every brand gets founder attention every week, not whatever is left over on a Friday.
Creators: ask for a sample deal shortlist. Brands: ask for a sample match list with the reasoning attached. Judge the work before you commit to anything.
Month to month, everything documented, handover-ready from day one. If we stop being useful, you keep every file we made.
Start here
05Before you pay us anything.
Tell us the product, the goal and a budget range. We will come back with a real match list of five to eight creators, with the reasoning for each and the ones we rejected and why. Free. If the thinking is not sharper than what you are getting now, you have lost an email.
Ask for a sample match list →